DESCRIPTION
This “method” is handling the last KPIs, message and your call2action as your last page…
Nevertheless how smart the audience is, the more data and options you give, the higher the risk to get another answer or decision than what you expected. Therefore we here describe how this final OnePager will help…
ORIGIN
As a method, we created this description to make it easy to replicate it, although the concept of summarizing content at the end of a slide deck is established since ever…
USED BY
All professional storytellers on decision level…
Approximately needed time
1-2 hours overall
METHOD
MATERIAL YOU COULD NEED: your final slide deck
STEPS
FINALIZE IS THE BEGINNING
This particular time, you start with the end. Get your final slide deck and go through the content from the perspective of the decision makers you are showing the slides. Ask yoursel: what do they need to see? What do they need to know? And what do they need to do?
DECIDE FOR KPIS
Decide which KPIs need to be shown: financial? satusfaction? revenue? ROI? etc…
Identify the 3 (!!!) most powerful KPIs to support your presentation, outcome and call2action. Make sure that you do not show more than 3 to reduce the risk of discussion and own decisions. The more you show, the higher the risk of a missing commitment or decision.
Supporting methods: list
Example: e.g.
MESSAGING
Decide which 2 (!!) messages you want to raise to underline your goal. This could be 2 supporting messages or raising the challenge together with its solution.
CALL2ACTION
Decide with which Call2action you want to finalize your presentation. This wil be the last sentience your decision makers will here and should ideally just be agreed and not discussed.
ONE-PAGER
Create a slide with your final date: 3 KPIs, 2 messages and 1 call2action.
