DESCRIPTION
This method has been designed to gather different elements which need to be told, even if their origin is from different people/responsibles. It makes sure, that everyone is heard and therefore told and enables the possibility to join forces in a way your audience can follow…
ORIGIN
Created and used by Manuel Kirailidis with the purpose to tell stories you do not “own” yourself, such as creating a story for your boss or somebody else who is not capable (for what reason ever) of structuring the story him- or herself.
USED BY
…person acting like ghostwriters or anybody else creating a structure for a story which will be told by somebody else.
Approximately needed time
- Step 1: 1-2 hours
- Step 2: 2-5 hours
- Step 3: 2-10 hours
- Step 4: 2-3 hours
- Step 5: 2-5 hours
- TOTAL: 9-25 hours
METHOD
MATERIAL YOU COULD NEED: A bunch of post-its or any other sticky notes (idealy big sized ones).
STAKEHOLDER GOOD TO KNOW: The one you’re creating the method for. In this case probably the most important method to know AND understand how your stakeholder thinks, talks, steers, sends messages, etc. enbaling you to act like him/her or them.
STEPS
FOCUS
In preparation of the single messages and information you need to gather, understand what the presenter wants to tell. Which infos will you need to cover the request? What is the overall story? What is the need he/she wants to create and highlight? What is the call to action? How do you measure success?
GET DNA
Analyse how the presenters presented in the past. Check internal recordings and focus on body language and narratives used to ensure your create a story the presenter CAN naturally “perform” on stage. In case of building up or “restarting” the stage presence, identify the best fitting style according to known performers.
GET IT
This is the step where you get the data and story parts of every single element which needs to be told. Like what needs to bee told from the (e.g.) Head of finance, vice president of service, senior vice president of marketing, etc. Step by step you identify and let the responsible people tell their story-part. Makes sure it has a strong “their own words” touch to ensure you match the message. Ensure you understand what their single messages are, as you will have to put them together in a complex structure afterwards.
Supporting methods: personas and every other method adding support for structure.
Example: Head of finance tells you how the forecast looks like and where the challenges are, vice president of service tells you why there is a need of more budget to decrease overall costs and increase the return of invest and the senior vice president of marketing underlines the potential of a new 360 degree approach to push even brand messages to your customers.
UNDERSTAND IT
Rephrase every single message in your own words. Giving it the touch of being told by one and the same person as adaptions to wording, structure and narrative happens automatically.
Supporting methods: perspective changes, personas.
RE-FOCUS
Now comes the tricky part: Apply the presenters persona description the change perspective and rewrite the message in his/her language, narrative, body language, etc. Ensure a close iteration with the presenter to match styles. Go for as many dry runs needed to ensure the story is told in the presenters natural presenting style.
