DESCRIPTION
This method is as simple as it sounds. It’s all about getting the message fit to a shirt. s
Short. Clear. Crisp.
ORIGIN
Allthough ptobably existing somewhere as an official smart method, this one was at least ALSO created by story53.
Approximately needed time
- Step 1: 2 hours
- Step 2: 2 hours
- Step 3: 2 hours
- Step 4: 2 hours
- TOTAL: 8 hours
METHOD
MATERIAL YOU COULD NEED: Stuff to write. Flipcharts, Markers, etc…
STAKEHOLDER GOOD TO KNOW: Marketeers and leads who have already created the messages and vision of the product.
STEPS
WHAT’S ALREADY THERE: Gather the messages already in place.
Collect all messages which have already been created. By chance even those who did not make it to a slide.
IDENTIFY: Get the reason and intensions
Find out what the intension behind every message is. Challenge if it implements a call2action which needs to be placed. List the messages on a (virtual?) board and challenge yourself as a team what’s behind the message…
Supporting methods: Brainstorming, mind mapping
MAPPING: Clean up the messages
Create a chart of your messages and find out if they map with your intensions towards your goals. Now start reducing the message to single words or hashtags. Discuss the reason why those hashtags would fit and align to max 3 of them.
TRANSFER: Hashtag yourself on a shirt
Reduce the messages to the an imperative message fitting to the original one. Accept a space for interpretation as your focus is on shortening… It could now sound like a slogan or be a reduced message important for your product.
PRINT IT!
Example we used ourselves:
ANECDOTES:
Every time the slide with this message is showed in one of our keynotes, somebody raises the question if he/she can have one of the shirts. Although we never printed a single one, it could be a nice Idea to challenge…
