Vision » story53

VISION BOARD

SEE THE FUTURE TODAY

DESCRIPTION

Created and popularized in business and personal development in the 2000’s, it has been used by many companies to make future “touchable”. Business coaches, brand strategist, leadership training designers simplify their work by using it. This adapted version now brings this method into the world of storytelling, supplementing workshops, team alignment, and executive visioning activities for a solid marketing and communication approach.

A vision board is similar to the the mood board. Main focus of it is the description of the FUTURE GOALS for visually encapsulate next strategic and professional storytelling steps.

It transforms abstract future business narratives into tangible emotional anchors, aligning teams and guiding narrative action consistently.

USED BY

It’s widely used in business environments like strategy workshops, leadership retreats, coaching sessions, brand development, team alignment sessions, anywhere with the need of a clear narrative direction, such as set or needed by brand strategist, storytellers, Copywriter or brand strategist to craft resonant quotes/phrases.

Approximately needed time

Step 1: 2 hours
Step 2: 1.5 hours
Step 3: 2 hours
Step 4: 2 hours
Step 5: 1 hours
TOTAL: 8.5 hours

METHOD

MATERIAL YOU COULD NEED: Digital “infinite board”-tools, digital creative tools for layouting and concept design, color palettes, textures, haptic materials, text snippets from magazines & newspaper, quotes, scissors, glue & tape, pictures & videos, audio clips and music.

STAKEHOLDER GOOD TO KNOW: Those responsible for the message and product. Marketing teams, content creators, designers, content strategists, target audience representatives.

STEPS

one

VISION & GOALS: Anchor the board in a precise narrative direction.

Conduct a SMART-wildcard goal session. Write specific aims (e.g., market expansion Q3) plus bold aspirations. Define precise storytelling objectives like brand narrative or strategic campaign. Set a timeframe for your vision and describe your target audience.

Supporting methods: SMART framework, SWOT analysis, OKRs, goal-setting exercises.

Example: A brand envisions reaching “Empower 10K professionals by year-end.”

two

FORMAT AND TOOLS: Create creative, flexible and engaging format.

Collect and put together whatever you get to describe the vision, such as imagery and artifacts, that emotionally resonate with the clarified vision. Source high-impact visuals like office spaces, brand colors, client interactions, offline and online, including quotes, icons, KPI symbols, etc.

Supporting methods:Digital asset libraries, creative briefings or strategical product descriptions.

three

SELECT & BUILD: Start designing the future picture.

Choose and put together elements that emotionally anchor or underline the core emotion of the product story. Filter and cluster the visuals that strongly connect to business narrative goals, back it up with customer testimonials, aspirational team imagery, and mission statements.

Supporting methods: Neuro-design/-Learning principles, brand guidelines.

four

ASSEMBLE AND DESIGN: Start creating the story with your elements.

Arrange your visual in a emotional and storytelling timeline to challenge the efficiency of the story flow. Group themes, market expansion, innovation, culture messages and highlight focal topics to ensure the right perspective to the product. Make sure to keep a balance and clarity in your messages and define the color coding for the story to visualize in the best possible way.

Supporting methods: Mood board, design tools & apps.

five

DISPLAY & REVIEW: Give birth to your product’s future.

Show the results in an area where it can stay as long as it is needed for storytelling and -design. Make it visible in office areas, on CMS or other digital tools such as screensaver or media displays. Implement a regular challenge sounding board structure and get feedback from friends and non-friends to make a real difference in the product vision design.

Supporting methods: Performance dashboards, market research results, retrospectives.